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Shiseido’s New Brand Ulé Selects Jars & Bottles from Bormioli Luigi

Bormioli Luigi’s ecoLine played a role in the success of the new skincare brand.

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By: Charlie Sternberg

Associate Editor

Global beauty company Shiseido recently launched Ulé—a prestige skincare brand which was developed based on the principles of healthy, sustainable beauty.
 
For the new brand, Shiseido selected jars and bottles from Bormioli Luigi, mainly from its green collection, ecoLine.
 
“We have chosen to work with industrial partners that share our values. Bormioli Luigi helped us respond to our need for packaging with a strong identity that is ethically produced and respects the environment,” said Lindsay Azpitarte, Ulé’s founder.
 
Shiseido selected, from the ecoLine lightweight range, the Verdi bottle for In&Out Avoir It All Oil, the ecoBottle bottle in a 100ml format and the 50ml ecoJar. For the small formats in the range, the 15ml Aphrodite jar from Bormioli Luigi’s ready-to-go product catalog was selected.
 
Containing post-consumer recycled glass, the customizable ecoLine collection allows for a 50% reduction in raw material usage – a 100ml container can weigh as little as 80 grams. The products in the collection offer the same levels of shock resistance and high-end quality as every single product in the glassmaker’s portfolio.

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